Jackpot!
I just unearthed all of my notes from the best theatre management class in existence, taught by the one and only Don Marinelli. It’s amazing how many things you learn in college that you never really thought you’d need, and then years later you realize just how useful they are. There’s stuff in here about how to choose the best board of directors, how to come up with a financial plan for starting a company, even how to get people to give you money! I’ve got a lot of reading to do…
A few choice tidbits that really struck me when I first learned them - and that hit me again with fresh inspiration as I skimmed through my notes:
- People don’t give to companies - people give to people.
- Marketing is about educating your audience, not about persuading them.
- Never underestimate the power of your board - they can be your greatest resource, if you respect them and know how to use them.
More on these later, though - I’m off to read some more. Thank you, Don!
